Crystal White is a creative mindset coach, speaker, and founder of Everyday Luxury by W. With over a decade of experience in product design and development, branding, and entrepreneurship, Crystal has helped clients across industries align their gifts with their goals and turn confusion into clarity.

Known for her unique perspective and bold honesty, she created Make It Crystal to help multi-passionate creatives and visionaries build both the mindset, systems, and strategy they need to show up fully. Whether creating an original product or refining a personal brand, Crystal makes transformation feel luxurious, grounded, and entirely possible.