ABOUT.

A woman with dark hair in a bun, wearing a black top and large gold earrings, posing with her hand resting on her chin against a bright yellow background.

WHO IS CRYSTAL?

Crystal White is a mindset and business strategist who helps founders, creatives, and leaders become the person their next level requires.

With over a decade of experience spanning fashion entrepreneurship, brand development, and creative leadership, Crystal has developed a distinct approach to success that goes beyond tactics. Her work focuses on reshaping how people think, decide, and lead — because no strategy outperforms the identity behind it.

Known for her clarity, precision, and grounded honesty, Crystal helps high-potential individuals untangle internal noise, build self-trust, and align their mindset with sustainable execution. Her clients don’t just gain direction — they develop the internal authority to move decisively in business and life.

She founded Make It Crystal as a proprietary coaching and clarity platform for multi-passionate founders and visionaries who are done outsourcing confidence and ready to lead from alignment. Through her signature frameworks, Crystal makes transformation feel intentional, elevated, and entirely possible.